Furtrieve is a GPS technology company that is transforming how people track their dogs. Furtrieve enables dog owners to track their dog(s) and recover them if they get lost, with the help of a ‘Furtrieve tracker’ and ‘Furtrieve mobile app’. Furtrieve Health mobile app will help the company establish themselves in the dog health domain by delivering a one stop solution to majority of problems faced by dog owners.
Dog owners experience trouble in understanding their dog's behaviour and factors affecting it. As we started, our goal for this project was to aid our client in the implementation of Furtrieve Health, an extension to the existing Furtrieve mobile application. Furtrieve Health would enable users to track their dogs' health better and establish a correlation between dog's behavior, diet, medical conditions, activity, and vaccinations.
How did we kickoff the Design process?
Understood business objectives
of the client
Conducted Literature Review
and Competitive Analysis
Interviewed 9+ dog owners
& collected 100+ survey responses
The primary and secondary research were conducted based on these 3 high-level goals:
1. Understanding the dog health domain
2. Observing how dog owners diagnose their dog's behaviour
3. Discovering the impact of diet on dog's health
Here are the key research insights:
28% of dog owners had misdiagnosed their dog's health issue atleast once
Dog owners didn't have a method to track mental and emotional health of their pets
8 participants kept a physical record of their dog’s prescriptions and medications
Misinformation about dog food made it difficult to determine the best dog food
How were the Research insights Analyzed?
User Journey Map
During the analysis phase, we started with synthesizing the insights gathered from user interviews and observed key patterns that came up during affinity mapping:
1. Dog owners track medication in multiple ways : pen & paper, online vet portal, keep prescription bills, medical receipt
2. Dog owners could tell if their dog is unwell only if they noticed any visual indicators: puke or poop
3. The dog owners could be classified as: new owners, experienced owners, experienced owners with multiple pets.
The pain points identified during affinity mapping helped in us in narrowing down following user personas:
Mapping a user journey map after persona helped us in identifying the possible design opportunities for Furtrieve Health.
The Problem Statement we designed for:
How might we design a one-stop solution for the dog owners that helps them in tracking dog's health, behavior, activity and food intake?
From Ideation to final Solution
Brainstormed Design Ideas
💡 IDEA 1: Meal Planning and Nutrition Tracking of Dogs
💡 IDEA 2: Leveraging Computer Vision For Preventive Care
💡 IDEA 3: Dog Diary For Behavior And Activity Tracking
✅ Improved visualization of data
✅ Feed suggestions for dog owners
✅ Movement analysis, behavioral analysis
Sign Up Process and Add your Dog
The quick sign up process and onboarding screens help new users in understanding the app better.
Post signup, user can click on "Add a Dog" to add their dog's details into the app.
Health Data Summary
The Health Data Summary provides information about change in behavior, activity, diet, weight and event triggers of the dog.
Scan Your Dog
The dog owner can use this computer vision feature to get a detailed analysis of his/her dog's behavior by scanning the dog using the "Add" option on the app.
Scan and Add Vet's Prescription
Dog owners can scan prescriptions from their vets, and the app will save them for medication analysis and records.
During the usability evaluations, each participant was asked think aloud as he/she progressed through the task. The evaluations were moderated based on parameters like completion rate, optimal navigation path, number of backtracks, error rate for each task. The participants were also asked to give a SUS score after they completed the tasks. Participants majorly faced issues while conducting behavioral analysis and understanding the context of the "Add" button.
Reflecting on my experience
COMMUNICATE AND INVOLVE THE STAKEHOLDERS THROUGHOUT THE PROCESS:
The project duration was Aug 2020 - May 2021, "COVID times," it required a lot of effort and understanding to maintain clear communication within the team and with the stakeholder as everyone was working remotely.
UNDERSTANDING A COMPLETELY NEW PROBLEM SPACE:
The project was on pet health, an entirely new space to work for me. Understanding the business goals, problems faced by dog owners and ideating a design solution was not easy. The user interviews/primary research helped a lot in gaining some real-world perspective.
ITERATIVELY MODIFYING THE DESIGN FLOW DURING LOW FIDELITY TO HIGH FIDELITY ITERATION:
Understanding and meeting the requirements of the stakeholder required a lot of design iterations. It gave me a sense of how real-world projects require an iterative design process. These modifications helped me understand how to clearly communicate design decisions and bridge the gap between user needs and client's requirements.